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Marketing Accountability: A CEO Blueprint for Driving Enterprise Value by Maximizing the Effectiveness of Marketing Investments, Strategies and Actions

Marketing Accountability: A CEO Blueprint for Driving Enterprise Value by Maximizing the Effectiveness of Marketing Investments, Strategies and Actions

$ 2,500.00

The Forbes Marketing Accountability report examines how corporate leaders are proving the contribution of marketing and unlocking the full growth potential in their business by empowering CMOs to take a lead role in creating enterprise value. Based on a global survey of 800 marketing executives and direction from an advisory council of leading marketing executives – this 90-page analysis identified the four keys to help business leaders to protect and grow the value of their enterprise with their marketing strategies, investments and actions.